En el blog de Tíscar he encontrado una lista de Tesis & Dissertations sobre blogs publicado en NewPR Wiki. La mayoría, dada la temática y el “origen geográfico” del wiki, centran la investigación sobre blogs al ámbito de la comunicación, el periodismo y la sociología, y provienen del mundo acádemico anglosajón:
- Jefrey Hill: (PDF) The Voice of the Blog: The Attitudes and Experiences of Small Business Bloggers Using Blogs as a Marketing and Communications Tool, November 2005. Master of Business Administration, University of Liverpool. Abstract: Although weblogs are being promoted as a potentially valuable business tool in the trade press and mass-market business literature, informal surveys suggest that only a small number of companies are actually using weblogs. Reliable academic studies about the use of weblogs in business have yet to appear. This study aims to contribute to filling this research gap by investigating the attitudes and experiences of small business bloggers using weblogs as a marketing and communications tool. Qualitative interviews were carried out with fifteen small business bloggers representing a wide range of business activities. The results indicate that weblogs are being used for many different purposes and that the bloggers believe them to be an effective marketing tool. However, this perception is based more on the bloggers’ trust in the benefits of the medium than on any measurable ROI (return on investment). Moreover, there is little evidence that dialogue is taking place with customers, although the literature tends to advance this dialogue as one of the main advantages of using weblogs. More research needs to be done to determine who is reading company weblogs and what their effect on consumer behaviour is. Weblog: http://jeffreyhill.typepad.com/voiceblog/
- Scott Nowson: (PDF)The Language of Weblogs: A study of genre and individual differences, October 2005. Degree: Doctor of Philosophy, Institute for Communicating and Collaborative Systems, School of Informatics, University of Edinburgh. Abstract: This thesis describes a linguistic investigation of individual differences in online personal diaries, or ‘blogs.’ There is substantial evidence of gender differences in language (Lakoff, 1975), and to a lesser extent linguistic projection of personality (Pennebaker & King, 1999). Recent work has investigated these latter differences in the area of computer-mediated communication (CMC), specifically e-mail (Gill, 2004). This thesis employs a number of analytic techniques, both top-down (dictionary-based) and bottom-up (data-driven), in order to explore personality and gender differences in the language of blogs. A corpus was constructed by asking authors to submit a month of text and complete a sociobiographic questionnaire. The corpus consists of over 400,000 words and five-factor personality data (Buchanan, 2001) for 71 subjects. […] The study concludes by confirming that both gender and personality are projected by language in blogs; furthermore, approaches which take the context of language features into account can be used to detect more variation than those which do not. Weblog: http://blogademia.blogspot.com/
- Dan Li: (PDF) Why Do You Blog: A Uses-and-gratifications Inquiry into Bloggers’ Motivations, August 2005. Degree: Master of Arts, Marquette University, Milwaukee, Wisconsin. Abstract: This study explores the patterns of blogging, blogging motivations, and the roles of motivations as well as demographics as predictors for blogging behaviors. Six aspects of blogging behaviors are examined: 1) how bloggers cover topics in writing; 2) how bloggers manage feedbacks from readers; 3) how bloggers use hyperlinks; 4) how bloggers present themselves; 5) how bloggers expect readership; 6) how bloggers use design elements. Seven motivations for blogging emerge in this research: self-documentation, improving writing, self-expression, medium appeal, information, passing time, and socialization. Except for passing time, all the other six motivations were highly approved by bloggers. Most of those motivations are moderately correlated. Overall, certain motivations are found to be related with specific usage of blogs. Self-documentation is a predictor of feedback management, self-presentation, and readership expectation. Improving writing motivation works as a predictor for self-presentation and readership expectation. Self-expression predicts self-presentation, readership expectation, and design elements use. Medium appeal motivation predicts self-presentation. Information motivation predicts feedback management, use of hyperlinks, self-presentation, readership expectation, and design elements. Passing time motivation predicts self-presentation, design elements, and readership expectation. Socialization motivation predicts use of hyperlinks, self-presentation, and readership expectation. Gender differences were located in many aspects of blogging. Men claim higher approval of information motivation while women endorse self-documentation, self-expression, and passing time more. Other than gender, age also plays a role in motivating people to blog. Motivations as self-documentation, self-expression, and passing time have a negative relationship with age. Educational level was found no connection with specific blogging motivations. Weblog: http://www.whyyoublog.net/
- Carol A. Savery: (PDF) Innovators or Laggards: Surveying Diffusion of Innovations by Public Relations Practitioners, August 2005. Degree: Master of Arts, Communication, University of Akron. Abstract: Everett M. Rogers’ diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of America (PRSA) in a Midwestern state. A web-based survey and paper-based survey were both used to collect the self-reporting data. According to Rogers (1986), “Diffusion is the process by which an innovation is communicated through certain channels over a period of time among members of a social system” (p. 117). Public relations practitioners are the members of the social system that were studied. Rogers defined an innovation as, “an idea, practice, or object that is perceived to be new by an individual or other unit of adoption” (p. 117). Diffusion research centers on the conditions which increase or decrease the likelihood that a new idea, product or practice will be adopted by members of a given culture. A literature review of diffusion of innovation showed no research applying Rogers’ theory to public relations. It is hoped that this thesis research will to add to the body of knowledge about diffusion of innovation in public relations by helping to identify the perceived innovation attributes, influences, obstacles and relative advantage of innovations by public relations practitioners. This could assist public relations agencies in weighing the pros and cons of future decisions and strategies for implementing innovations.
- James Torio: (PDF) Blogs. A Global Conversation – A Master’s Thesis on the Social Phenomenon of Blogs, August 2005. Degree: Master of Arts in Advertising Design, Syracuse University. Abstract: This work will examine how Blogs have impacted business and communication, how some Blogs create revenue, how some companies are using Blogs, how Blogs greatly boost the spread of information, how Blogs add richness to the media landscape, how Blogs work in the Long Tail, how some companies are tracking the Blogosphere and what the future of Blogging may be. I carried out quantitative research by twice sending out a survey via email to 750 Bloggers who are ranked by Technorati. A total 174 Bloggers filled out the survey. Weblog: http://www.everyhuman.com/pages/2005/08/thesis.php
- Markus Westner: (PDF) Weblog service providing: Identification of functional requirements and evaluation of existing weblog services in German and English languages, August 2004. Degree: Master of Computing, UNITEC Institute of Technology, Auckland, New Zealand. Abstract: The objective of this report is to identify functional requirements that contribute to the level of acceptance and use of weblog services. Therefore it employs a qualitative-quantitative research approach. Based on literature and interviews, the report identifies and ranks functional requirements for weblog services from a user’s perspective. 29 of these requirements are considered to be the most significant ones. They are categorised according to the content creation process on weblogs using the categories “Community”, “Content Creation”, “Content Management”, “Content Interaction”, “Content Rendering”, and “Security”. The resulting criteria catalogue makes it possible to evaluate a sample of 77 weblog services in English and German languages regarding the features they implement. The result of the analysis shows that implementation levels vary widely among the different services and functional features. As one of the key results, it becomes obvious that the most popular services implement more features than their less popular competitors. Thus, the features offered by a weblog service seem to have an impact on its acceptance. Interesting is that weblog services in German on average implement more features than services in English language. The younger technological basis might be the reason for these differences.
Ejercicio para el fin de semana: encontrar más tesis sobre weblogs: (a) fuera del ámbito anglosajón, (b) que centren la investigación sobre weblogs en aprendizaje y educación / bibliotecas, documentación y gestión de información.